With Nigo’s appointment as creative director back in September, you couldn’t miss the buzz that surrounded the first AW22 collection in Paris. Known as the streetwear guru with decades of success a star-studded front row showed support for the new direction of Kenzo. Looking at Nigo and his takeover here’s is what you need to know.
Founded in 1970s Paris by Japanese designer Kenzo Takada, KENZO became known as the label that fused Japanese style with European design, craft and construction.
Nigo announced the move with the caption; ‘I was born in the year that Takada Kenzo san opened his first store in Paris. We both graduated from the same fashion school in Tokyo. In 1993, the year that KENZO joined the LVMH Group, I started my career in fashion. Kenzo san’s approach to creating originality was through his understanding of many different cultures. It is also the essence of my own philosophy of creativity.’ Highlighting the obvious similarities between Nigo and Kenzo’s founder Takada Kenzo. Takada through the 80s and 90s elevated his brand by promoting an east-meets-west aesthetic with bold colours and prints. Promoting his Japanese influences he paved the way for other designers, designers such as Nigo.